Monday, August 7, 2017

Celebrate World Breastfeeding Week 2017

World Breastfeeding Week is an annual celebration of breastfeeding. The awareness campaign encourages families and community partners to support breastfeeding to improve the health of mothers and babies. Breastfeeding is an evidence-based approach to reduce chronic disease and prevent childhood obesity, and is a protective factor against sudden unexpected infant death (SUID) also known as sleep-related infant death.

The Colorado WIC Program’s theme for World Breastfeeding Week, traditionally held Aug. 1 through 7, and throughout the month of August is Find Your Village. The theme focuses on the important role each of us plays in creating a village of support around mothers, caregivers and families to ensure every family can meet their breastfeeding goals. This theme is an alternative to the 2017 World Alliance for Breastfeeding Action’s (WABA) theme of Sustaining Breastfeeding Together.

Breastfeeding support can, or should be found in seven focus areas within each community:

Click here for the 2017 Action Packet that contains ideas, graphics and handouts to use and share throughout your community. Visit for more resources and information.

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