Lift the Label

Lift The Label is a public awareness campaign that strives to remove damaging labels and stigmas that prevent those with opioid addiction from seeking effective treatment. The campaign was developed by the Colorado Department of Human Services, Office of Behavioral Health and is funded through the State Targeted Response to the Opioid Crisis Grant from the Substance Abuse and Mental Health Services Administration (SAMHSA), an agency within the U.S. Department of Health and Human Services that leads public health efforts to advance the behavioral health of the nation.

Use the toolkit to support the Lift The Label campaign. This toolkit is a resource for partners to use to remove stigma in their communities and further efforts to help people seek effective treatment for opioid addiction.