Thursday, July 20, 2017

WEBINAR (archived): Developing Successful and Positive Suicide Prevention Messaging

Research shows that certain types of messaging about suicide deaths can increase risk among vulnerable individuals. Conversely, positive and safe messages have the potential to help individuals in crisis find the help they need, and educate the public about how they can be involved in preventing suicide. Recognizing this potential, the National Action Alliance for Suicide Prevention (Action Alliance) and its partners are leading efforts designed to “change the public conversation about suicide and suicide prevention.”

While resources already existed to help journalists cover suicide in news reports, little guidance was available to guide other suicide prevention messengers. The Action Alliance's Framework for Successful Messaging fills that gap. Drawing from research on effective communications and suicide prevention, the Framework is a resource to help those communicating to the public about suicide to create messages that are strategic, safe, positive, and make use of relevant guidelines and best practices.

The Action Alliance held a webinar to explore this type of suicide prevention messaging, including:
1) An overview of the four elements of the Framework and how this resource helps to change the public conversation about suicide.
2) Tips and guidance for using the Framework to create messages that are strategic, safe, and aligned with prevention goals.
3) An understanding about the importance of well-designed messaging during Suicide Prevention Month – and throughout the year.

View the webinar recording: https://www.youtube.com/watch?v=xMeR10lvPog&t=23s


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