Friday, March 24, 2017
"Speak Now Colorado” campaign offers effective strategies to talk about youth drug and alcohol use
Spring is an exciting time for students, with events like prom and graduation quickly approaching. It is also the perfect opportunity for caregivers to start a conversation with their youth about the use of alcohol and marijuana and the misuse of prescription drugs and other drugs. The Speak Now Colorado campaign, developed by the Colorado Department of Human Services Office of Behavioral Health, provides parents and caregivers evidence-based information and resources regarding youth substance abuse prevention.
Research has found that parents can have an enormous influence on their children’s drinking and drug use, especially during the preteen and early teen years. This is supported by 2015 Healthy Kids Colorado Survey data, which found:
Youth who can ask a parent, guardian, or other adult for help are 1.5x LESS likely to binge drink.
Youth are 3x LESS likely to binge drink if a parent feels it’s wrong.
Speak Now Colorado is launching a statewide public awareness campaign in English and Spanish that will air April-June consisting of public service announcements on television and radio, digital advertising, and newspaper ads in outlying markets including Baca, Cheyenne, Kiowa, La Plata, Moffatt, Montezuma, Prowers, Rio Blanco and San Miguel counties.
For more information and downloadable resource materials, go to www.speaknowcolorado.org.